About me

RS Group

Product Designer & Design System Lead
February 2022 - Present

RS are a FSTE 100 e-commerce company, operating across EMEA and APAC with other brands in the Group. I am currently creating & managing a new global design system to unite the brands (rollout in progress!), training a junior member of staff and completing UX focused briefs.

Responsibilities include:

• Project management of the new ion design system, working alongside the dedicated engineering team and researchers to design, test & build atomic components following our new brand principles.

  • Liaising with the Brand team and being a primary point of contact to other UX functions globally within the Group to on-board & support them with rolling out the design system. I am currently working on Guidelines to formalise this process, alongside the Junior Product Designer.

• Creation of updated UX experiences on the site, such as a MVP responsive Search Results page and various Personalisation modules to feature products & services.

• Taking new members of the team through on-boarding processes, introducing them to the design system and conducting peer reviews of work. Providing additional training & support to more junior members of the team.

• Internal promotion of the ion project & UX team in the form of Showcase presentations and writing monthly update newsletters.

• Running internal workshops featuring activities such as affinity mapping, crazy 8s & scamper.

DPH Group
(Ava Choices & adam HTT)

UX and Digital Designer
April 2021 - January 2022

Junior UX and Digital Designer
April 2020 - April 2021

I worked for Ava Choices, a platform which consumers use to find, buy and manage home care services.

Since April 2020, I have been working almost exclusively on Ava, completing independent tasks and collaborating with the Head of UX to test and create the system processes and front end website for launch, then to expand its services in-line with the business development plan. From June 2021, I became the sole UX designer on the project, completing a company rebrand and new website launch with accompanying social media advertising. I have also been conducting reviews of the user journey flow and data analysis to inform a system overhaul. I was working on the next iteration of our product, including market research, with the management team, until the company closure was announced.

Responsibilities include:

• Conducting surveys and running testing sessions with our users

• Creating prototypes and high fidelity designs which are presented to project stakeholders

• Observing website users through Crazy Egg to note any difficulties and errors

• Analysis of Google Analytics to see if the site is hitting its targets and to find areas for improvement

• Raise solutions to issues found within the testing processes and brief into the developers for build

• Support the wider company with graphic design requests, such as social media adverts and print based materials

Bonfire Creative Intelligence

Graphic Designer
October 2019 - April 2020

Creative Artworker
January 2017 - September 2019

3 years experience working within a creative agency across a variety of digital and print projects for various brands.

At Bonfire I worked on multiple brands both B2B and B2C. I completed briefs in both print and digital formats, balancing different project needs and deadlines. These could range from POS concepts for the latest Bosch white goods for use across Europe, to creating the branding for a local business, to coming up with campaign ideas with the team. A highlight was creating an app concept for a cold pitch.

Responsibilities include:

• Idea generation, concepts and development

• Image sourcing and retouching

• Working with the wider team on larger projects

Hogarth Worldwide

Junior Artworker
March 2016 - January 2017

I was employed as part of the in-house creative team for Santander.

Responsibilities include:

• Creating web banners and GIFs for social media and advertising

• Working on a variety of printed materials including press campaigns